By Anissa Deol
So, there is a new trend in the world of exercise. For the past few weeks, we have been seeing more and more ads about this fairly new brand, Peloton. They have the pump-up music in the background, the aesthetic house with the aesthetic athlete and then the brand, which of course is the bike or the treadmill. However, even though they have the perfect ad and a creative marketing team, it isn’t just the ad that makes Peloton so successful.
Peloton, for the ones who do not know the product, is a new line of indoor exercise equipment. There is a bike, a treadmill, and they recently have released a line of workout clothes and products to buy that is sponsored by Peloton as well.
So, you might be thinking, what exactly sets this budding company apart from any other company that sells indoor exercise equipment?
Well there are a multitude of things.
To start, it is very convenient. The bike or treadmill give you a personalized workout of what you want. You get to choose between how long you want your workout to be, who runs your workout (if you have a favorite trainer), and if you want it to be a beginner workout or an advanced workout. Everyone is different, and there is a variety of workouts you can choose from. For example, when on the bike, you can do a 30-minute workout. However, you can add arm intervals in your workout as you continue to bike. You can use that time to do the weights with your instructor or continue to work out only on the bike. Additionally, the instructor gives you time to recover, but is also very enthusiastic to whenever you start a workout and finish strong. They are optimistic to help everyone out and wants anyone who gets on the bike to do the best they can. They each have their own catchphrase that sets them apart from any of the other instructors. They take their job very seriously, but at the same time show people that working out can be just as fun.
The bike, along with the tread, also gives you certain numbers you have to watch during your workouts. It gives you your cadence, which is how fast your legs are moving on the bike, your output, which is how much work you are giving out in each stride you take, and then finally you have your resistance number. That resistance number is under your control and you can change it anytime within in the ride. That is what makes the ride harder, and mimics what it is like to ride up a steep hill and down a flat path. The instructor will give you a range he or she wants you to be in and usually it is up to what everyone likes to stay in through the majority of the ride.
Along with running and biking, their app has all sorts of new features. They have boot camps, strength classes, meditation, walking classes, stretching and even yoga classes. This app allows you to have your very own gym in the palm of your hand. If you don’t have a bike or trend, but just want to get the subscription, it is really worth it. It is like having your own personal instructor through each video as they guide you through each movement and even help you if the movements are considered too hard for you.
Peloton wants success in not only their business, but also in their audiences. All the instructors that teach are put there for a reason. They each have their own strengths and various workouts, but each one is the same with the optimistic attitudes and inspiring words. They are strong with the riders or the people working out and push them through the pain as they are working out. They know everyone has their own potential and gives it to them through the workouts one chooses.
Additionally, it gives a sense of comfortability to the person working out. If one doesn’t like going to the gym, their gym is right at home. You can do a two-hour workout right at home with the help from the app and be confident in the moves you are doing without anyone watching.
This business isn’t successful just because of the commercials or how fancy the bike looks. It is founded on something people need. They want working out to become a norm, but also for it to be enjoyable. When you open the app to do a 10-minute core strength class, or get on the bike, you should look forward to the class you are about to take.
Peloton has successfully done that, and personally, this is a company that won’t stop below perfection.
Cover photo from: http://bernheimerarchitecture.com/peloton-1-1/
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